Sony Alpha 7 Iv Full-frame Mirrorless Camera with 28-70MM Lens (ILCE-7M4K/B) – Bionz Xr Engine with 759 Phase-detection Points & S-cinetone

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$2,498.00$2,699.99

Listed $201.99 below the reference price (7%)

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Save over on Sony's premier fullframe hybrid mirrorless camera!

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Last price update: Nov 1, 2026. Prices are in US dollars. Amazon confirms the current price, seller and availability at checkout.

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Product and price details

Product: Sony Alpha 7 Iv Full-frame Mirrorless Camera with 28-70MM Lens (ILCE-7M4K/B) – Bionz Xr Engine with 759 Phase-detection Points & S-cinetone
Category: Electronics
Last listed price (USD): $2,498.00
Reference price: $2,699.99
Difference: $201.99 (7%)
Store: Amazon.com
Amazon ASIN: B09JZRWRJN
First posted: Nov 1, 2026
Last price update: Nov 1, 2026
Availability: Confirm on Amazon

Should you buy the Sony Alpha 7 Iv Full-frame Mirrorless Camera with 28-70MM now?

Compare the price with your budget. The last listed price of $2,498.00 was 7% below the supplied $2,699.99 reference price, a difference of $201.99. A reference price is not a verified price history or a guarantee of the lowest price.

Before you buy

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Model years matter. A deal on last year's model can be great value, but confirm which version you are getting.
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Check Amazon price for Sony Alpha 7 Iv Full-frame Mirrorless

Sony Alpha 7 Iv Full-frame Mirrorless Camera with 28-70MM deal: FAQ

What price was listed for the Sony Alpha 7 Iv Full-frame Mirrorless Camera with 28-70MM?

Our deal feed listed it on Nov 1, 2026, at $2,498.00 against a list price of $2,699.99 (7% less). Amazon reprices products several times a day, so the price you see on Amazon is the one that counts.

What if the Sony Alpha 7 Iv Full-frame Mirrorless Camera with 28-70MM isn't right for me?

Check the seller, item condition, delivery estimate and return policy on Amazon before ordering. Eligibility and return windows vary by product, seller and delivery country.

When are electronics cheapest on Amazon?

Prime Day in July, the October Prime event and Black Friday through Cyber Monday usually bring the lowest prices.

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